Generative AI Solutions
LLM-powered apps, copilots, and content engines tailored to your workflows and data.
An honest read on the work
No marketing voice. A direct explanation of what the engagement actually covers and what it does not.
Generative AI Solutions covers the design and build of LLM-backed product features — chat copilots, retrieval-augmented search, structured extraction, agentic workflows, and content generation that has to stay on-brand and on-policy. We treat an LLM as a programmable component, not a magic box. That means deterministic scaffolding around a probabilistic core: typed inputs and outputs, retrieval that you can inspect, evaluation suites that catch regressions, and prompts versioned the same way you version code.
This service is right when the value is locked behind unstructured data — long PDFs, support transcripts, internal wikis, contracts, product catalogs — or when the cost is locked behind a manual writing or judgment task that an LLM can do in seconds. It is also the right fit for in-product copilots, where the bar is consistency, latency, and the ability to ground every answer in a citable source rather than hallucinated text.
The SoftUs difference here is discipline. Most LLM projects fail because nobody measured them. We build the eval harness before we build the feature: a labeled set of prompts and the expected behavior, run on every change, surfaced as a regression score. We pick the smallest model that meets the bar, not the most expensive one. We design fallbacks for when the model is uncertain. We instrument cost and latency from day one so the unit economics still work when traffic ten-x.
We are also model-agnostic. We have shipped on OpenAI, Anthropic, Google, open-weights Llama and Mistral, and on private deployments inside customer VPCs when data residency required it. The architecture is built so swapping the underlying model is a one-line change, not a rewrite. You leave the engagement with a feature that works today and a system that survives the next model release without breaking your roadmap.
Four situations this service fits
If you recognize yourself in one of these, the engagement will move quickly. If not, we will tell you in week one.
SaaS team adding an in-product copilot
You want a conversational assistant grounded in your product data and your customer context, with answers users can trust and citations they can audit. Not a generic ChatGPT widget bolted on the side.
Knowledge-heavy company drowning in PDFs
You have years of contracts, manuals, policies, or research that nobody reads. We build a retrieval system that surfaces the right paragraph with citations, and an evaluation suite that proves it stays accurate.
Content or marketing team scaling output
Your team writes hundreds of pieces a month and quality is slipping. We build a content engine that holds your brand voice, runs through your editorial checks, and integrates with your CMS and distribution tools.
Support team buried in tier-one tickets
Most of your tickets are repeat questions answerable from existing docs. We build a deflection layer that handles tier one autonomously and escalates the rest with the full conversation context attached.
Five phases, end to end
The same shape every engagement runs in. Scoped weekly, demoed weekly, with a written deliverable at the end of every phase.
- Phase 01
Discovery & Scoping
1 weekWe map the use case to a concrete pattern (RAG, structured extraction, agent, copilot, classifier) and define what "good" looks like with a labeled eval set. If we cannot measure quality, we will not build it.
- Use-case pattern decision
- Initial labeled eval set
- Latency and cost target
- Risk and guardrail map
- Phase 02
Data & Architecture
1 to 2 weeksWe design the retrieval layer, chunking strategy, vector store, and prompt scaffold. We stand up the eval harness, wire in observability, and lock the model interface so the underlying model can be swapped later.
- Retrieval index with chunking strategy
- Versioned prompt and schema templates
- Eval harness wired into CI
- Model-agnostic interface layer
- Phase 03
Build & Iterate
3 to 5 weeksWe iterate on prompts, retrieval, and routing logic against the eval suite. Every change is scored. We add structured outputs, JSON schema validation, and failure-mode handling for when the model returns something off-spec.
- Working feature behind a feature flag
- Structured output validation
- Per-change eval regression report
- Cost and latency dashboard
- Phase 04
Validate & Harden
1 to 2 weeksWe red-team the system with adversarial prompts, jailbreak attempts, and edge-case inputs. We tune guardrails, add PII redaction where required, and verify the system fails gracefully when the model is unavailable.
- Red-team report
- PII and safety guardrails
- Rate-limit and abuse protection
- Fallback and degradation policy
- Phase 05
Deploy & Handoff
1 weekWe ship behind a feature flag, ramp traffic gradually, and monitor quality, latency, and cost in real time. The handoff includes a prompt-update workflow your product team can run without us.
- Production deployment
- Prompt-update playbook
- Cost and quality dashboard
- Onboarding and training session
Tangible artifacts, not slide decks
At handoff, you receive a working system plus the documentation, dashboards, and runbooks needed to operate it without us.
The full AI/ML stack, end to end
From data ingestion to model training to vector retrieval to evaluation, we work across the tools production AI teams actually rely on. Reliable, well understood, and easy to hand off.
Languages
LLM Foundations
Orchestration & Tooling
Retrieval & Vectors
Cloud & Inference
Evaluation & Observability
Three ways to work with us
Pick the shape that matches your stage. We will tell you honestly if a different model would serve you better.
Copilot PoC
A focused four-week build of one copilot or RAG feature with a real eval set, ready to demo to customers or stakeholders.
Validating an LLM feature before committing to a permanent slot in your product roadmap.
Embedded Pod
A two-to-three person SoftUs pod working alongside your product team on a quarterly roadmap of LLM features.
Product teams shipping multiple AI features and needing sustained capacity without hiring.
Full-build retainer
We own the end-to-end build and ongoing iteration of your generative AI surface, with monthly review and roadmap updates.
Companies treating AI as a core product surface but without an internal team yet.
What you will gain
Concrete outcomes from our engagement — measurable impact you can track from day one.
Automated content generation with brand consistency
Faster support resolution with AI copilots
Improved user engagement with AI-powered features
Who we build for
We work across industries where data, AI, and automation unlock real competitive advantage.
SaaS
Smart assistants and copilots
Marketing
Automated campaign content creation
Edtech
AI tutors and adaptive content engines
Customer Support
Knowledge bots and ticket deflection
Case studies
Examples of how we deliver under real constraints — timelines, data quality, and production requirements.
AI Marketing Content Generator
Marketers spent days creating copy for multi-channel campaigns with inconsistent brand voice and limited scalability.
Built an AI content engine that generates SEO blog posts, ad copy, and social media content trained on the brand voice — integrated with HubSpot and Mailchimp.
Virtual AI Sales Assistant
High cart abandonment due to poor customer engagement and delayed response times on e-commerce platforms.
Deployed an AI sales agent that answers product queries, recommends upsells, and automates order follow-up emails — integrated directly into Shopify.
The honest answers
Direct responses to what you would ask on a first scoping call. If your question is not here, send it on the contact form and we will answer in writing within a working day.
How long does a typical engagement take?
A copilot or RAG PoC runs four to six weeks end to end. A larger multi-feature build is usually eight to fourteen weeks. We share a weekly demo and metric snapshot so you always know what you are paying for.
Who owns the IP, prompts, and fine-tuned weights?
You do. Prompts, retrieval indices, fine-tuned weights, evaluation sets, and code all belong to you. We assign IP at the contract level and we never retain access to your data after handoff.
Do you sign a DPA and are you SOC 2 friendly?
Yes. We sign DPAs by default, route data through your cloud accounts wherever possible, and have shipped systems inside SOC 2 and HIPAA boundaries. We can deploy entirely within your VPC if data residency demands it.
Can you work with our existing model provider?
Yes. We are provider-agnostic — we have shipped on OpenAI, Anthropic, Google, AWS Bedrock, Azure OpenAI, and open-weights models on your own infrastructure. Our interface layer lets you switch providers without rewriting the feature.
What happens after go-live — do you provide support?
Every engagement ends with a prompt-update playbook and a handoff session. You can run it yourself, keep us on a monthly retainer for iteration, or escalate model regressions to us when a new provider release breaks behavior.
How do you price?
Fixed-scope PoCs are flat-fee. Builds are quoted by phase with milestones. Embedded pods are billed monthly per seat. Token and infra costs run on your cloud accounts so you have full visibility and control.
Will this hallucinate or leak our data?
Hallucination is reduced — not eliminated — by retrieval, structured outputs, and citation. We measure it explicitly via the eval suite. For data leakage, we use prompt isolation, PII redaction, and data-handling agreements with the chosen provider.
Can you start from a vague problem or do we need a spec first?
You can come in with a vague problem. Week one is for framing — we turn "we want to add AI here" into a measurable feature with eval criteria, a target latency, and a cost ceiling. No build starts until those are agreed.
Adjacent work we do
Engagements that often run alongside this one.
Bring this work in-house, fast
A thirty-minute scope call gets you a written plan and a fixed quote. No slide decks, no follow-up cycle.
Have an AI idea, messy workflow, or product vision? Let's make it buildable.
Bring the problem. We'll help shape the product, define the architecture, and show the fastest path to a serious first version.
A practical first roadmap in the discovery call
Architecture, timeline, and delivery options in plain English
Security, scalability, and reliability discussed upfront
Model registry
softus-rag-v4.2
187ms
Latency
128k
Context
$0.004
Cost / req
Evaluation suite
Deploy pipeline
prod / canary 25% — healthy
